Analysis of the market size of the motor industry and the competitive landscape of the industry
A motor (commonly called "motor") refers to an electromagnetic device that converts or transmits electrical energy following the law of electromagnetic induction. It is represented by the letter M (old standard D) in the circuit. Its main function is to generate drive torque as a power source for electrical appliances or various machines. The letter G indicates the generator in the circuit. Its main function is to use mechanical energy to convert into electrical energy. At present, the most common use is to use thermal energy, water energy, etc., to drive the generator rotor to generate electricity.
The motor industry statistics are implemented by the National Bureau of Statistics of the People's Republic of China, and the statistical caliber is the statistics of enterprises above designated size. Through the statistical methods such as measurement data, counting data，and grade data, the development status of China's electric motors, the development of upstream and downstream industries, Statistical analysis of market supply and demand situation.
In terms of industry competition, there are many manufacturers in the domestic motor industry. The market competition is mainly reflected in the products' technical content, price, and production scale. However, with the enforcement of the motor energy efficiency label, the emergence of the market's survival of the fittest, and the further strengthening of the industry barriers, the price competition will gradually weaken.
With the increasing competition in the motor manufacturing industry, large motor manufacturing companies' mergers and acquisitions and capital operations are becoming more frequent. The leading motor manufacturers in the industry are paying more and more attention to the research of the industry market, especially the changes in customer demand trends. In-depth research, so several motor brands are emerging, will gradually become the leader in the motor manufacturing industry.
According to statistics from relevant departments, the electricity consumed by Chinese electric motors accounts for about 60% of the national electricity consumption. In comparison, small and medium-sized electric motors account for 75% of the national motor power. If the efficiency of small and medium-sized motors is increased by one percentage point on average, one year can save electricity. More than 2 billion kWh. It can be seen that the energy-saving potential of the motor is huge.
I. Analysis of the competitive landscape of the domestic motor industry
As an important device for electromechanical energy conversion, the motor is the basic component of electric drive. It has a wide range of applications, many varieties of products, and complicated specifications. Its product characteristics determine that the concentration of the industry is not high, and the production enterprises and the sub-sectors involved are more: obvious periodic, regional, seasonal characteristics.
At present, China's motor industry is a labor-intensive and technology-intensive industry. The market concentration of large and medium-sized motors is high, and the concentration of small and medium-sized motors is low, and competition is fierce. As a result, there is a big differentiation within the motor industry. Listed and large state-owned enterprises have taken the lead in developing the whole industry due to sufficient funds, the large scale of production capacity, and high brand awareness, and gradually expanded their market share. Many small and medium-sized, homogenized motor manufacturers can only share the remaining market share, forming a “Matthew effect” in the industry, which has led to an increase in industry concentration and the elimination of some vulnerable enterprises.
In general, domestic motor manufacturing enterprises are small in scale. Most enterprises focus on the production of low-end products. The competition among enterprises in the industry is fierce. The leading international companies have seized the domestic market by their advantages in technology and management.
Second, the domestic motor industry competitiveness analysis.
China has gradually become a major motor manufacturing country in recent years, mastering efficient and ultra-efficient energy-saving motor production technology, but overall, the industry competitiveness is still weak. China has become a major exporter, and most of its domestic production is ordinary motors with inefficient energy consumption. Many high-tech products, such as high-speed precision brushless spindle motors and high-precision stepper motors, have not yet been produced in China and are still in an import-dependent state. Still, domestic companies have begun to make breakthroughs in this regard.
In the context of reducing energy consumption globally, high-efficiency and energy-saving motors have become the consensus of the development of the global motor industry. As a leading industry in energy conservation, environmental protection, new energy, new energy vehicles， and high-end equipment manufacturing, the motor industry is bound to be strongly supported by national policies and the promotion of high-efficiency motors representing energy conservation and environmental protection is increasing.
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